Audience
PUBLISHER’S STATEMENT
(Source: AAM June 2018 Publisher’s Statement; 2018 Spring GfK MRI)
FORTUNE is #1
FORTUNE has the highest concentration of affluent and influential business decision-makers vs. the competition. More than Business Insider, Forbes, CNBC, CN Money, The New York Times, The Wall Street Journal, and Wired.
#1 Median HHI
$159,000
#1 HHI $300K+:
130 Index
#1 C-Suite:
155 Index
#1 Business Decision Makers:
137 Index (Source: 2017 Spring Ipsos Affluent Survey USA-Adults 18+ HHI $125K+)
FORTUNE Reader Profile / Circulation / Audience figures.
Total Average Circulation: 852,202
Total Audience: 3,264,000
Rate Base: 830,000
Frequency: 14x/Year
Source: AAM June 2018 Publisher’s Statement; 2018 Soring GfK MRI
FORTUNE Reaches the Ideal Audience
| Reader Profile | |
|---|---|
| Source: MRI Fall 2017 Study | |
| Total Audience | 3,291,000 |
| Men | 2,139,000 |
| Women | 1,152,000 |
| Median Age | 48 |
| Graduated College+ | 1,656,000 |
| Median HHI | $107,497 |
| Professional / Managerial | 1,390,000 |
| Top Management | 621,000 |
Authoritative Business Decision Makers
| Audience | Comp % | Index | |
|---|---|---|---|
| Source: MRI Fall 2017 Study | |||
| Owner-Partner / C-Title | 336,000 | 10% | 165 |
| Any Business Decision Maker | 1,006,000 | 29% | 179 |
| Tech Decision Makers | 713,000 | 21% | 232 |
| Financial Decision Makers | 256,000 | 7% | 234 |
Highly Successful, Affluent Leaders…
| Audience | Comp % | Index | |
|---|---|---|---|
| Source: MRI Fall 2017 Study | |||
| $1MM+ Net Worth (HH) | 767,000 | 22% | 280 |
| HHI $100,000+ | 1,713,000 | 49% | 162 |
| HHI $150,000+ | 1,023,000 | 30% | 211 |
| HHI $200,000+ | 555,000 | 16% | 263 |
Fortune.com Audience
| Target | Target Audience (000) | % Composition Unique Visitors | Composition Index |
|---|---|---|---|
| MEDIAN AGE (Years): 47 | |||
| Total Audience | 12,039 | ||
| Adult 18+ | 12,039 | 100 | 100 |
| Adult 25-54 | 6,891 | 57 | 111 |
| Adults 35-64 | 6,745 | 56 | 111 |
| Male | 6,535 | 54 | 112 |
| Female | 5,504 | 46 | 88 |
| College Graduate | 5,036 | 42 | 135 |
| HHI: $100K+ | 4,936 | 41 | 124 |
| Employed Full-Time | 6,712 | 56 | 113 |
| Executive/Management* | 2,597 | 12 | 136 |
| Married | 6,615 | 55 | 104 |
| Source: 2016 comScore Multi-Platform * Includes C-level executives, VP, Director and Manager. |
Last modified: August 21, 2019
