Audience

PUBLISHER’S STATEMENT

(Source: AAM June 2018 Publisher’s Statement; 2018 Spring GfK MRI)

FORTUNE is #1

FORTUNE has the highest concentration of affluent and influential business decision-makers vs. the competition. More than Business Insider, Forbes, CNBC, CN Money, The New York Times, The Wall Street Journal, and Wired.

 

#1 Median HHI
$159,000

#1 HHI $300K+:
130 Index

#1 C-Suite:
155 Index

#1 Business Decision Makers:
137 Index                     (Source: 2017 Spring Ipsos Affluent Survey USA-Adults 18+ HHI $125K+)

Total Average Circulation: 852,202

Total Audience: 3,264,000

Rate Base: 830,000

Frequency: 14x/Year

Source: AAM June 2018 Publisher’s Statement; 2018 Soring GfK MRI

FORTUNE Reaches the Ideal Audience

Reader Profile
Source: MRI Fall 2017 Study
Total Audience 3,291,000
Men 2,139,000
Women 1,152,000
Median Age 48
Graduated College+ 1,656,000
Median HHI $107,497
Professional / Managerial 1,390,000
Top Management 621,000

Authoritative Business Decision Makers

Audience Comp % Index
Source: MRI Fall 2017 Study
Owner-Partner / C-Title 336,000 10% 165
Any Business Decision Maker 1,006,000 29% 179
Tech Decision Makers 713,000 21% 232
Financial Decision Makers 256,000 7% 234

Highly Successful, Affluent Leaders…

Audience Comp % Index
Source: MRI Fall 2017 Study
$1MM+ Net Worth (HH) 767,000 22% 280
HHI $100,000+ 1,713,000 49% 162
HHI $150,000+ 1,023,000 30% 211
HHI $200,000+ 555,000 16% 263

Fortune.com Audience

Target Target Audience (000) % Composition Unique Visitors Composition Index
MEDIAN AGE (Years): 47
Total Audience 12,039
Adult 18+ 12,039 100 100
Adult 25-54 6,891 57 111
Adults 35-64 6,745 56 111
Male 6,535 54 112
Female 5,504 46 88
College Graduate 5,036 42 135
HHI: $100K+ 4,936 41 124
Employed Full-Time 6,712 56 113
Executive/Management* 2,597 12 136
Married 6,615 55 104
Source: 2016 comScore Multi-Platform * Includes C-level executives, VP, Director and Manager.

 

Last modified: August 21, 2019

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