Audience

PUBLISHER’S STATEMENT

(Source: AAM June 2018 Publisher’s Statement; 2018 Spring GfK MRI)

FORTUNE is #1

FORTUNE has the highest concentration of affluent and influential business decision-makers vs. the competition. More than Business Insider, Forbes, CNBC, CN Money, The New York Times, The Wall Street Journal, and Wired.

 

#1 Median HHI
$159,000

#1 HHI $300K+:
130 Index

#1 C-Suite:
155 Index

#1 Business Decision Makers:
137 Index                     (Source: 2017 Spring Ipsos Affluent Survey USA-Adults 18+ HHI $125K+)

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Total Average Circulation: 852,202

Total Audience: 3,264,000

Rate Base: 830,000

Frequency: 14x/Year

Source: AAM June 2018 Publisher’s Statement; 2018 Soring GfK MRI

FORTUNE Reaches the Ideal Audience

Reader Profile
Source: MRI Fall 2017 Study
Total Audience 3,291,000
Men 2,139,000
Women 1,152,000
Median Age 48
Graduated College+ 1,656,000
Median HHI $107,497
Professional / Managerial 1,390,000
Top Management 621,000

Authoritative Business Decision Makers

Audience Comp % Index
Source: MRI Fall 2017 Study
Owner-Partner / C-Title 336,000 10% 165
Any Business Decision Maker 1,006,000 29% 179
Tech Decision Makers 713,000 21% 232
Financial Decision Makers 256,000 7% 234

Highly Successful, Affluent Leaders…

Audience Comp % Index
Source: MRI Fall 2017 Study
$1MM+ Net Worth (HH) 767,000 22% 280
HHI $100,000+ 1,713,000 49% 162
HHI $150,000+ 1,023,000 30% 211
HHI $200,000+ 555,000 16% 263

Fortune.com Audience

Target Target Audience (000) % Composition Unique Visitors Composition Index
MEDIAN AGE (Years): 47
Total Audience 12,039
Adult 18+ 12,039 100 100
Adult 25-54 6,891 57 111
Adults 35-64 6,745 56 111
Male 6,535 54 112
Female 5,504 46 88
College Graduate 5,036 42 135
HHI: $100K+ 4,936 41 124
Employed Full-Time 6,712 56 113
Executive/Management* 2,597 12 136
Married 6,615 55 104
Source: 2016 comScore Multi-Platform * Includes C-level executives, VP, Director and Manager.

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Global Audience Profile

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Total Average Circulation: 58,780

Total Audience: –

Digital Traffic: 1,593,995 Views

Source: US AAM 2H 2016 Print+Digital Issue, UK/Asia ABC FY 2016
Print+Digital, UK/Asia FY 2015 Print+Digital Issue, US GFK MRI Fall2016, 2016 Ipsos Affluent Europe, comScore Custom Report Jan 2017, Omniture Jan 2017

2016 Reader Profile

FORTUNE Europe is read by 659,000 of the wealthiest 13% of Europeans.

Demographics
Source: Ipsos Affluent Europe 2016, Dollar:Euroexchange 1.09 – 05/04/17. Ranking v competitors Economist, FT, WSJ, Forbes, Time, IHT, BloombergBusinessWeek
Male 67% , #1
Female 33%
Average Age  –
Influential
Source: Ipsos Affluent Europe 2018, Dollar:Euroexchange 1.09 – 05/04/17. Ranking v competitors Economist, FT, WSJ, Forbes, Time, IHT, BloombergBusinessWeek
C-suite
(Ranks #2 among competitors)
48% , #1
Banking & Finance decision makers
(Ranks #1)
 – %
Tech decision makers
(Ranks #1)
 – %
Business Decision Maker
(Ranks #1)
47% , #1
Investors
Source: Ipsos Affluent Europe 2018, Dollar:Euroexchange 1.09 – 05/04/17. Ranking v competitors Economist, FT, WSJ, Forbes, Time, IHT, BloombergBusinessWeek
Private investments of more than $1.3M excl. home/mortgage
(Ranks #2)
5.50% , #1
Own any personal investments
(Ranks #1)
92%
Affluent
Source: Ipsos Affluent Europe 2018, Dollar:Euroexchange 1.09 – 05/04/17. Ranking v competitors Economist, FT, WSJ, Forbes, Time, IHT, BloombergBusinessWeek
Average Personal Income US$96,666
Frequent Travellers
Source: Ipsos Affluent Europe 2018, Dollar:Euroexchange 1.09 – 05/04/17. Ranking v competitors Economist, FT, WSJ, Forbes, Time, IHT, BloombergBusinessWeek
6+ Airtrips
(Ranks #3)
60% , #1
6+ Business Airtrips
(Ranks #1)
40% , #1
Class travel: First/Business/Club
(Ranks #1)
12% , #1
6+ hotel nights abroad on business
(Ranks #3)
40%
Refined Tastes
Source: Ipsos Affluent Europe 2018, Dollar:Euroexchange 1.09 – 05/04/17. Ranking v competitors Economist, FT, WSJ, Forbes, Time, IHT, BloombergBusinessWeek
Next car $48,000 (€40,000)+
(Rank #1)
29% , #1
Plan to buy a watch for $1,800 (€1,500) + in next 12 months
(Rank #1)
 – %
Plan to buy a watch for $6000 (€5,000)+ in next 12 months 24% , #1

 

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2016 Reader Profile

FORTUNE reaches an audience of over 2.3 million readers in Asia Pacific across many countries. They are the global mobile elite. They are the people who influence the influencers. They are the people advertisers want to reach. (Source: Asia – HK ABC FY 2016)

Total Average Circulation: 285,000

Total Audience: 2.3M

Digital Traffic: 6.7M UVs

Source: US AAM 2H 2016 Print+Digital Issue, UK/Asia ABC FY 2016
Print+Digital, UK/Asia FY 2015 Print+Digital Issue, US GFK MRI Fall2016, 2016 Ipsos Affluent Europe, comScore Custom Report Jan 2017, Omniture Jan 2017

Demographics
*Base: All who answered the question
Source: Global Business Influencers Survey, 20186 (Countries: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, China)
Male 72%
Female 28%
Age* < 45 55%
Influential
*Base: All who answered the question
Source: Global Business Influencers Survey, 2018 (Countries: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, China)
Senior management  – %
C-suite/Owner/Partner 60%
Business decision makers (any) 90%
Banking & finance decision makers 72%
Technology decision makers 64%
Influential in important business decisions  – %
Likes to find out about new trends and be knowledgeable about business 92%
Avid Investors
*Base: All who answered the question
Source: Global Business Influencers Survey, 2018 (Countries: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, China)
Own a private banking/Premium or Priority Banking account  – %
Own a revenue generating property or investment property  – %
Own corporate bonds / mutual funds / hedge funds / unit trusts / warrants / gold / precious metals / commodities / offshore investments 69%
Own 3+ investments (any)  – %
Affluent
*Base: All who answered the question
Source: Global Business Influencers Survey, 2018 (Countries: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, China)
Average household income US$ –
Owns investments at USD $1M+ 34%
Tech-savvy
*Base: All who answered the question
Source: BE:ASIA 2015 (FORTUNE readers – 64,483), ABC Statement FY 2014
Like to own the latest technology products & services 82%
Own a tablet or smartphone  – %
Access content/news via an app/smartphone/tablet daily   – %
Stream/watch video or download video/audio podcast from a website daily   – %
Frequent Travelers
*Base: All who answered the question
Source: Global Business Influencers Survey, 2018 (Countries: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, China)
Took 5+ air trips 77
Took 5+ business trips 64%
Stayed 10+ Hotel Nights 71%
Traveled most often by First / Business Class 77%
Refined Tastes
*Base: All who answered the question
Source: Global Business Influencers Survey, 2018 (Countries: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, China)
Owns a watch worth USD$5K+, fine jewelry worth USD$5K+, premium car worth USD$80K+ 77%
Owns fine wine/champagne/premium liquor 133 Index

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Last modified: July 11, 2019

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