Audience
PUBLISHER’S STATEMENT
(Source: AAM June 2018 Publisher’s Statement; 2018 Spring GfK MRI)
FORTUNE is #1
FORTUNE has the highest concentration of affluent and influential business decision-makers vs. the competition. More than Business Insider, Forbes, CNBC, CN Money, The New York Times, The Wall Street Journal, and Wired.
#1 Median HHI
$159,000
#1 HHI $300K+:
130 Index
#1 C-Suite:
155 Index
#1 Business Decision Makers:
137 Index (Source: 2017 Spring Ipsos Affluent Survey USA-Adults 18+ HHI $125K+)
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FORTUNE Reader Profile / Circulation / Audience figures.
Total Average Circulation: 852,202
Total Audience: 3,264,000
Rate Base: 830,000
Frequency: 14x/Year
Source: AAM June 2018 Publisher’s Statement; 2018 Soring GfK MRI
FORTUNE Reaches the Ideal Audience
| Reader Profile | |
|---|---|
| Source: MRI Fall 2017 Study | |
| Total Audience | 3,291,000 |
| Men | 2,139,000 |
| Women | 1,152,000 |
| Median Age | 48 |
| Graduated College+ | 1,656,000 |
| Median HHI | $107,497 |
| Professional / Managerial | 1,390,000 |
| Top Management | 621,000 |
Authoritative Business Decision Makers
| Audience | Comp % | Index | |
|---|---|---|---|
| Source: MRI Fall 2017 Study | |||
| Owner-Partner / C-Title | 336,000 | 10% | 165 |
| Any Business Decision Maker | 1,006,000 | 29% | 179 |
| Tech Decision Makers | 713,000 | 21% | 232 |
| Financial Decision Makers | 256,000 | 7% | 234 |
Highly Successful, Affluent Leaders…
| Audience | Comp % | Index | |
|---|---|---|---|
| Source: MRI Fall 2017 Study | |||
| $1MM+ Net Worth (HH) | 767,000 | 22% | 280 |
| HHI $100,000+ | 1,713,000 | 49% | 162 |
| HHI $150,000+ | 1,023,000 | 30% | 211 |
| HHI $200,000+ | 555,000 | 16% | 263 |
Fortune.com Audience
| Target | Target Audience (000) | % Composition Unique Visitors | Composition Index |
|---|---|---|---|
| MEDIAN AGE (Years): 47 | |||
| Total Audience | 12,039 | ||
| Adult 18+ | 12,039 | 100 | 100 |
| Adult 25-54 | 6,891 | 57 | 111 |
| Adults 35-64 | 6,745 | 56 | 111 |
| Male | 6,535 | 54 | 112 |
| Female | 5,504 | 46 | 88 |
| College Graduate | 5,036 | 42 | 135 |
| HHI: $100K+ | 4,936 | 41 | 124 |
| Employed Full-Time | 6,712 | 56 | 113 |
| Executive/Management* | 2,597 | 12 | 136 |
| Married | 6,615 | 55 | 104 |
| Source: 2016 comScore Multi-Platform * Includes C-level executives, VP, Director and Manager. |
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FORTUNE EMEA (Europe, Middle East, Africa) Reader Profile figures. EMEA readers.
FORTUNE EMEA Reader Profile / Circulation / Audience figures.
Total Average Circulation: 58,780
Total Audience: –
Digital Traffic: 1,593,995 Views
Source: US AAM 2H 2016 Print+Digital Issue, UK/Asia ABC FY 2016
Print+Digital, UK/Asia FY 2015 Print+Digital Issue, US GFK MRI Fall2016, 2016 Ipsos Affluent Europe, comScore Custom Report Jan 2017, Omniture Jan 2017
2016 Reader Profile
FORTUNE Europe is read by 659,000 of the wealthiest 13% of Europeans.
| Demographics | |
|---|---|
| Source: Ipsos Affluent Europe 2016, Dollar:Euroexchange 1.09 – 05/04/17. Ranking v competitors Economist, FT, WSJ, Forbes, Time, IHT, BloombergBusinessWeek | |
| Male | 67% , #1 |
| Female | 33% |
| Average Age | – |
| Influential | |
|---|---|
| Source: Ipsos Affluent Europe 2018, Dollar:Euroexchange 1.09 – 05/04/17. Ranking v competitors Economist, FT, WSJ, Forbes, Time, IHT, BloombergBusinessWeek | |
| C-suite (Ranks #2 among competitors) |
48% , #1 |
| Banking & Finance decision makers (Ranks #1) |
– % |
| Tech decision makers (Ranks #1) |
– % |
| Business Decision Maker (Ranks #1) |
47% , #1 |
| Investors | |
|---|---|
| Source: Ipsos Affluent Europe 2018, Dollar:Euroexchange 1.09 – 05/04/17. Ranking v competitors Economist, FT, WSJ, Forbes, Time, IHT, BloombergBusinessWeek | |
| Private investments of more than $1.3M excl. home/mortgage (Ranks #2) |
5.50% , #1 |
| Own any personal investments (Ranks #1) |
92% |
| Affluent | |
|---|---|
| Source: Ipsos Affluent Europe 2018, Dollar:Euroexchange 1.09 – 05/04/17. Ranking v competitors Economist, FT, WSJ, Forbes, Time, IHT, BloombergBusinessWeek | |
| Average Personal Income | US$96,666 |
| Frequent Travellers | |
|---|---|
| Source: Ipsos Affluent Europe 2018, Dollar:Euroexchange 1.09 – 05/04/17. Ranking v competitors Economist, FT, WSJ, Forbes, Time, IHT, BloombergBusinessWeek | |
| 6+ Airtrips (Ranks #3) |
60% , #1 |
| 6+ Business Airtrips (Ranks #1) |
40% , #1 |
| Class travel: First/Business/Club (Ranks #1) |
12% , #1 |
| 6+ hotel nights abroad on business (Ranks #3) |
40% |
| Refined Tastes | |
|---|---|
| Source: Ipsos Affluent Europe 2018, Dollar:Euroexchange 1.09 – 05/04/17. Ranking v competitors Economist, FT, WSJ, Forbes, Time, IHT, BloombergBusinessWeek | |
| Next car $48,000 (€40,000)+ (Rank #1) |
29% , #1 |
| Plan to buy a watch for $1,800 (€1,500) + in next 12 months (Rank #1) |
– % |
| Plan to buy a watch for $6000 (€5,000)+ in next 12 months | 24% , #1 |
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FORTUNE Asia Reader Profile figures / Asia readers.
2016 Reader Profile
FORTUNE reaches an audience of over 2.3 million readers in Asia Pacific across many countries. They are the global mobile elite. They are the people who influence the influencers. They are the people advertisers want to reach. (Source: Asia – HK ABC FY 2016)
Total Average Circulation: 285,000
Total Audience: 2.3M
Digital Traffic: 6.7M UVs
Source: US AAM 2H 2016 Print+Digital Issue, UK/Asia ABC FY 2016
Print+Digital, UK/Asia FY 2015 Print+Digital Issue, US GFK MRI Fall2016, 2016 Ipsos Affluent Europe, comScore Custom Report Jan 2017, Omniture Jan 2017
| Demographics | |
|---|---|
| *Base: All who answered the question Source: Global Business Influencers Survey, 20186 (Countries: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, China) |
|
| Male | 72% |
| Female | 28% |
| Age* < 45 | 55% |
| Influential | |
|---|---|
| *Base: All who answered the question Source: Global Business Influencers Survey, 2018 (Countries: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, China) |
|
| Senior management | – % |
| C-suite/Owner/Partner | 60% |
| Business decision makers (any) | 90% |
| Banking & finance decision makers | 72% |
| Technology decision makers | 64% |
| Influential in important business decisions | – % |
| Likes to find out about new trends and be knowledgeable about business | 92% |
| Avid Investors | |
|---|---|
| *Base: All who answered the question Source: Global Business Influencers Survey, 2018 (Countries: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, China) |
|
| Own a private banking/Premium or Priority Banking account | – % |
| Own a revenue generating property or investment property | – % |
| Own corporate bonds / mutual funds / hedge funds / unit trusts / warrants / gold / precious metals / commodities / offshore investments | 69% |
| Own 3+ investments (any) | – % |
| Affluent | |
|---|---|
| *Base: All who answered the question Source: Global Business Influencers Survey, 2018 (Countries: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, China) |
|
| Average household income | US$ – |
| Owns investments at USD $1M+ | 34% |
| Tech-savvy | |
|---|---|
| *Base: All who answered the question Source: BE:ASIA 2015 (FORTUNE readers – 64,483), ABC Statement FY 2014 |
|
| Like to own the latest technology products & services | 82% |
| Own a tablet or smartphone | – % |
| Access content/news via an app/smartphone/tablet daily | – % |
| Stream/watch video or download video/audio podcast from a website daily | – % |
| Frequent Travelers | |
|---|---|
| *Base: All who answered the question Source: Global Business Influencers Survey, 2018 (Countries: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, China) |
|
| Took 5+ air trips | 77 |
| Took 5+ business trips | 64% |
| Stayed 10+ Hotel Nights | 71% |
| Traveled most often by First / Business Class | 77% |
| Refined Tastes | |
|---|---|
| *Base: All who answered the question Source: Global Business Influencers Survey, 2018 (Countries: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, China) |
|
| Owns a watch worth USD$5K+, fine jewelry worth USD$5K+, premium car worth USD$80K+ | 77% |
| Owns fine wine/champagne/premium liquor | 133 Index |
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Last modified: July 11, 2019
